Some of the smaller western studios/ producers allow fans to create custom videos for a fee. I think that way the basic costs are usually taken care of plus content is created which can possibly create additional revenue while still being able to try new things. This is one aspect of western porn that I feel the smaller JAV makers should try to adopt, infact im sure that the reason certain people like Jodi west and Rachel Steele have story wise become more JAV like is purely because of this.