Jav decline in the last years.

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GrannyBongo

Member
Jan 24, 2018
50
9
Hello, freunde. Is it me or jav is in serious decline after 2015? I note eg, things like -a take no prisoners attitude or -scenes in which obviously things were more spontaneous or not planned (without following a script) are abandoned for more conventional and safe topics and plots even in vanilla titles. I assume is related to new legal restrictions around 2016 but i'm not convinced. I think is maybe related with trying to not put much effort cause they're selling at the end even if they make mediocre stuff (eg, unimaginative plots, not very pretty girls, bad camerawork, abandon of a radical approach in general, faking, ...). Obviously there are (a lot of) exceptions but is a trend i noted that started obviously gradually around 2013 or 2014 and was consumated finally around 2016 i think. I see a dead end street for jav in the future and is getting a bit gentrified i suppose. I assume is all about checking indies but even they are abandoning the old school jav approach. What's your opinion, views about this topic?
 
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twenie

Active Member
Nov 18, 2008
451
194
Your 2015 date is spot on.

BTW, my genres are creampie, amateur, orgy, gangbang, planning, and promiscuity. Before 2015, there's a higher chance that you'll find a movie which comprises several of those genres, for example "Fans Appreciation Real Creampie Orgy in a Camping Ground!". After 2015, you'll find more and more fake creampies and nowadays I don't bother anymore....
 

Inertia

Akiba Citizen
Apr 2, 2015
1,292
1,132
Less money being made equates to studios erring on the side of caution producing content that has a higher chance of selling while also costing less to produce. Case in point: V&R Produce from its creation through about 2015 (there's your date!) and then from 2015'ish onward.
 

Porni

Well-Known Member
Feb 29, 2012
346
321
In general, low-quality content beats high-quality content, quantity beats quality
Why make porn at all if conditional OnlyFans is so much easier and more profitable?
It's the consumer himself who votes for this situation
 
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Burdeos

Member
Jul 17, 2021
61
20
I'm on the other side of the fence with this topic. As someone that consumes primarily lesbian jav, i think that the studios have really stepped up their game in the last few years. We've definitely gone a long way since the days of "one hour of genitalia licking", to much more complex scenes featuring full use of the whole body, way better acting, greater camera work and video quality, and better looking cast (in my opinion). I definitely like that new trend of using mostly fit looking girls, instead of chubbier, thicker looking ones.
 

maload

Active Member
Jul 1, 2008
615
118
i really dont understand why you state 2015 when this is 2021
what s the reason behind this ?
i have problem watched .... i can watched only 5 movies per day in sunday and jav keep doing 100+ /per week.
i dont called it the marketing is slowly die or such .

people just watched the same type of movies , complaint about everthing such as

- why no real creampie ,,,,,o this is movies if you dont know that . its not real document of airi susumori .
- this girl is small tit, this girl do fake tit . they do bad lighting and it look like cheap movies.

how can the producer do best movies for every kind of watcher on earth.

my statement is its not dead yet but you keep watched the same kind of movies again and again
so why they dont hire only tsubasa aoi and creampie her every day for you ?
why small company hire actresses whom old .... really old ...make some cheap movies and somebody still buy it ...
why somebody buy the old women s movies some actress is 50 + years olds .
wonderful right ?
let me edit something that may be too agressive here .
 

ding73ding

Akiba Citizen
Oct 25, 2009
2,332
2,070
Kinda agree but not everything is going down the drain.

On average the girls are getting hotter (pretty face, amazing figure) than 5-, 10- years ago. I love big tits and they are really excellent compared to 5 years ago. Even the fake tits are often looking quite good.

But the opposite side of the coin is that very fake looking face and/or figure now is not so uncommon. There are now more and more idols who were no-name and become much more successful after radical plastic surgeries. Used to be, highly fake looking face and huge silicone tits are super rare, as JAV fans are more tolerant of ugly girls than fake girls. Now it's opposite.

There's a better variety of age and body type. Used to be 90% of debuts are under 22, now there are both young, ripe and mature ladies. There are also more supple (but not fat) ladies. There are fewer lolis (yes, hot take) which is a good trend, IMHO.

There very few outdoor scenes now, due to social stigma and cost.

There are very few high production costs (costumes, props, sets, locations). Remember "Sex on the Beach" series?

There are very few group sex titles, esp. orgies with one or more top idols in the cast.

IMHO: not just the plastic surgery, many many other important aspects of JAV filmmaking has become more and more fake, e.g. speech and mannerism of both idols and studs, the story plots the moaning, the pretend-orgasms etc. I think more and more the paying customers are cherry-boy virgins (even otaku girls) who have never seen the opposite sex naked and almost never have a normal conversation with opposite sex.

Another thing is behind the scene: now the industry is behaving more carefully and ethical. I feel much more confident that my sexual pleasure is not based on some girl who got tricked and lied to to sell her body. (which is not the same as saying all JAV idols don't have a tragic/terrible lives)
 
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twenie

Active Member
Nov 18, 2008
451
194
Kinda agree but not everything is going down the drain.

On average the girls are getting hotter (pretty face, amazing figure) than 5-, 10- years ago. I love big tits and they are really excellent compared to 5 years ago. Even the fake tits are often looking quite good.

But the opposite side of the coin is that very fake looking face and/or figure now is not so uncommon. There are now more and more idols who were no-name and become much more successful after radical plastic surgeries. Used to be, highly fake looking face and huge silicone tits are super rare, as JAV fans are more tolerant of ugly girls than fake girls. Now it's opposite.

There's a better variety of age and body type. Used to be 90% of debuts are under 22, now there are both young, ripe and mature ladies. There are also more supple (but not fat) ladies. There are fewer lolis (yes, hot take) which is a good trend, IMHO.

There very few outdoor scenes now, due to social stigma and cost.

There are very few high production costs (costumes, props, sets, locations). Remember "Sex on the Beach" series?

There are very few group sex titles, esp. orgies with one or more top idols in the cast.

IMHO: not just the plastic surgery, many many other important aspects of JAV filmmaking has become more and more fake, e.g. speech and mannerism of both idols and studs, the story plots the moaning, the pretend-orgasms etc. I think more and more the paying customers are cherry-boy virgins (even otaku girls) who have never seen the opposite sex naked and almost never have a normal conversation with opposite sex.

Another thing is behind the scene: now the industry is behaving more carefully and ethical. I feel much more confident that my sexual pleasure is not based on some girl who got tricked and lied to to sell her body. (which is not the same as saying all JAV idols don't have a tragic/terrible lives)
It's JAVs catching up to Western porn of today. Not sure what the cause is, maybe either the West has some influence (indirectly) or it's simply convergent evolution (all porn from different places would evolve to be similar to each other in the end). For example, the Taiwanese Madou Media went straight to full blown "pretty girls and boys vanilla sex with some theme" movies when they came out up till now.
 

ding73ding

Akiba Citizen
Oct 25, 2009
2,332
2,070
It's JAVs catching up to Western porn of today. Not sure what the cause is, maybe either the West has some influence (indirectly) or it's simply convergent evolution (all porn from different places would evolve to be similar to each other in the end). For example, the Taiwanese Madou Media went straight to full blown "pretty girls and boys vanilla sex with some theme" movies when they came out up till now.
Yes good one, JAV in 2010s is definitely getting US-influenced, (1) is bigger bust and more glamourous less innocent girls, (2) more 'ikku ikku' less 'yamete', (3) definitely more lesbian (used to be a tiny niche) and slightly more anal sex (especially less rapey anal sex). But luckily, not wholesale turning into Ameriporn. Side note: Europorn started as very national (FR/DE/IT each doing their own thing) to Pan-European (the Private era, with French, Polish and Russian girls speaking English with heavy accents) to highly Americanized (hard to tell difference from Ameriporn).

TW/CN porn is a whole different topic. It's still very early stage, as they are still figuring out how to make good porn and how to make profits. For whatever reasons, they are not directly imitating JAV and Ameriporn. Will be very curious how they evolve. My guess is they are gonna try to imitate only some narrow aspects of JAV (e.g. high production value of S1, and emphasis on story like Madonna). Ultimately porn makers will try to adapt to whoever pays for them.
 

Burdeos

Member
Jul 17, 2021
61
20
Yes good one, JAV in 2010s is definitely getting US-influenced, (1) is bigger bust and more glamourous less innocent girls, (2) more 'ikku ikku' less 'yamete', (3) definitely more lesbian (used to be a tiny niche) and slightly more anal sex (especially less rapey anal sex). But luckily, not wholesale turning into Ameriporn. Side note: Europorn started as very national (FR/DE/IT each doing their own thing) to Pan-European (the Private era, with French, Polish and Russian girls speaking English with heavy accents) to highly Americanized (hard to tell difference from Ameriporn).

TW/CN porn is a whole different topic. It's still very early stage, as they are still figuring out how to make good porn and how to make profits. For whatever reasons, they are not directly imitating JAV and Ameriporn. Will be very curious how they evolve. My guess is they are gonna try to imitate only some narrow aspects of JAV (e.g. high production value of S1, and emphasis on story like Madonna). Ultimately porn makers will try to adapt to whoever pays for them.
I'm eager to believe that the rise of lesbian jav has more to do with the popularity of yuri manga, rather than US inffluence. If you compare films from both countries, you can clearly see that the styles are completely different, having pretty much nothing in common other than featuring two or more women.

In terms of western inffluence, i can agree with that. I don't think there's too much behind this, other than the world becoming more and more connected, and all cultures merging into one. The same way you see western inffluence in jav, you can see jav inffluence in western. Sites like "freeusefantasy", "daughterswap" and others have directly taken their themes from JAV and are seeing huge success rn. Some western directors have also talked about how JAV has brought the school uniform and the loli fetish to the west.
 

cooldukeke

Member
Nov 29, 2009
88
38
someone said about less money being made by the studio... well alot of us over here are downloading instead of paying for porns
so..can't complain when the quality drops...or even yearly low quality of actress... i find it hard to like new actress nowadays
onlyfan is not that of a high quality stuff too...unless its like PPV type..but there are alot of creator makes like 3 version cut of the same scene for PPV...bloody cheating of money..and in the end..its not up to expectation...not even close to half of expectation
 
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eeeb

Member
Apr 13, 2018
27
33
There is just no doubt about it that there was a major shift in the way JAV was produced somewhere in the middle of the previous decade (the OP says 2015 but for me there were still a lot of really great films coming out as late as 2017). Honestly, there are as many girls I find attractive debuting now as there ever were, but they appear in films that 99.9% of the time are completely tedious. I'm trying to hoover up as much earlier stuff on torrent sites as I can before it all disappears, but a big problem is that my eyes are trained now to really want 1080p - I'm not inclined to watch some grainy video from 2005 - so there is a narrow window from which to source HD good stuff.
 
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Immergeil

Very Old Member
Aug 10, 2014
472
712
JAV production has become increasingly unprofitable and it will probably only get worse (mainly because more Japanese people are also pirating now).

So the companies tend to make 'safe' movies with themes that are proven to sell which means less niche movies.
 

intrepid8

レズぺニバン Enthusiast
Oct 10, 2009
681
463
I'm on the other side of the fence with this topic. As someone that consumes primarily lesbian jav, i think that the studios have really stepped up their game in the last few years. We've definitely gone a long way since the days of "one hour of genitalia licking", to much more complex scenes featuring full use of the whole body, way better acting, greater camera work and video quality, and better looking cast (in my opinion). I definitely like that new trend of using mostly fit looking girls, instead of chubbier, thicker looking ones.

Interesting. I'm in the same boat for watching as you but I'm of the opposite opinion. I (in general) vastly prefer lesbian material from prior to about 2016 and would nail down my favorite period as from about 2008 to 2012.

Probably has more to say about my preferences than anything though, eg. big hair, lingerie, costuming, gyaru-based styling cues, more gonzo style production, fetish themes, S&M, rough sex, public sex etc.

Cross and Style-Art were amazing but now a memory.

Two studios still around that have really gone downhill for me during the 2010s are Hibino and V. It's pretty infrequent for me to be excited about their releases any more.

Crystal Eizou? Just pumping out compilations. Deep's? Have they released a lesbian title in the last five years? SOD? Pretty reliably vanilla and sporadic.

Silvia is still doing her crazy thing on U&K (AUKS) I guess and there's still nice output from the fetish, indie and smaller major labels. I'm going to keep championing Nao Masaki as a director too.

There's still nice things from your Bibians, Lezules and U&Ks but there's a lot I'll never go back to after the initial viewing. They feel pretty safe... more Anna and Hanako or Lady x Lady (speaking of defunct studios) than say Natural High.
 
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Porni

Well-Known Member
Feb 29, 2012
346
321
JAV production has become increasingly unprofitable and it will probably only get worse (mainly because more Japanese people are also pirating now).

So the companies tend to make 'safe' movies with themes that are proven to sell which means less niche movies.
I have no information, but I have the impression that people on the contrary are buying everything.